Household, Industrial & Institutional (HI&I)
Supplying high-performance raw materials for household, industrial, and institutional products—from disinfectants and detergents to degreasers and surface care.
Household, Industrial & Institutional (HI&I)
Supplying high-performance raw materials for household, industrial, and institutional products—from disinfectants and detergents to degreasers and surface care.
Delivering performance-driven ingredients and formulation expertise to support cleaning, sanitation, and maintenance products, we support HI&I manufacturers with a broad portfolio of functional minerals, surfactants, polymers, and specialty additives designed to enhance performance, stability, aesthetics, and cost efficiency across liquid, powder, and solid systems.
Products available to HI&I manufacturers include:
Functional Minerals & Fillers
- Huber – Calcium carbonate products for cost optimization, scrubbing performance, and viscosity control in powdered and liquid cleaning systems
- KaMin – Hydrous (ASP®) and calcined (Mattex®, Satintone®, Ultrex®) kaolin clays for rheology control, suspension, and surface interaction
- EP Minerals (U.S. Silica) – Diatomaceous earth for absorption, mild abrasiveness, and functional performance in cleaning and filtration applications
- JRS USA – Naturally-derived cellulose fibers for reinforcement, rheology, texture, stabilization and tablet disintegration.
Surfactants, Rheology Modifiers & Additives
- Nouryon – Surfactants and BERMOCOLL® cellulosic thickeners for wetting, dispersion, viscosity control, and stability in cleaning formulations; water-retention for water-based products
- PQ Corporation – Specialty silicas for anti-caking, free-flow, moisture control and liquid carrying in detergents, tablets and cleaning formulations; mild abrasive silicas
- Active Minerals – Attapulgite-based rheology modifiers and thixotropic thickeners for suspension and viscosity control in aqueous and solvent-based systems. Gel-grade attapulgite functions as a primary or co-thickener in demanding applications, forming thixotropic gels and suspending ingredients when dispersed in water, solvents, or oil systems with an appropriate surfactant.
Polymers & Performance Enhancers
- Essential Polymers – Waterborne polymers for improved adhesion, film formation, and durability in surface treatment and protective applications
- Celanese – Functional additives and polymer systems for enhanced performance in specialty cleaning and maintenance formulations
Effect, Color & Specialty Pigments
- Susonity – Pearlescent and effect pigments delivering unique color, luster, glitter, and shimmer effects ideal for products and packaging
- DayGlo – Fluorescent pigments and color dispersions for product differentiation and visual impact
- DCL Corporation – High-performance pigments for color stability and durability
- Oxerra – Iron oxide pigments and titanium dioxide for opacity, brightness, and consistent color
Key Applications We Support
- Household Cleaning Products (liquid and powder)
- Industrial & Institutional Cleaners and Degreasers
- Dishwashing & Laundry Systems
- Surface Care & Maintenance Products
- Disinfectants & Sanitizing Solutions
- Specialty Cleaning & Treatment Systems
Why HI&I Manufacturers Partner With Us
- Deep formulation expertise across cleaning and maintenance systems
- Broad portfolio supporting performance, stability, and cost optimization
- Technical guidance for rheology, dispersion, and formulation balance
- Reliable supply with full technical and regulatory documentation
- Application-focused support across household, industrial, and institutional markets
Why Superior Materials?
Our passion goes beyond sales—we are committed to helping our Principals succeed by offering strategic insights, market expertise, and a collaborative approach that drives long-term growth.
Reach Us
Address
Superior Materials Inc
585 Stewart Avenue, Suite 630
Garden City, NY 11530
Contact
Email: info@supmat.com
Voice: 516-222-1010
Fax: 516-222-1332
Hours of Operation
Mon-Fri: 8:30am – 5:00pm EST
Get In Touch