Privacy Policy

Effective Date: March 31, 2025

Superior Materials Inc. (“we,” “us,” or “our”) values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you visit https://www.supmat.com (“Site”). By using the Site, you agree to the data practices outlined below.

1. Information We Collect

We collect information in the following ways:

Personal Information
When you voluntarily submit information through forms or direct communication, we may collect:

Full name

Email address

Phone number

Company name

Mailing address

Any other information you choose to provide

Automatically Collected Information
When you interact with our Site, we automatically collect certain technical and usage data including:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent
  • Clicks, scrolls, and mouse movements
  • Referring to URLs and search terms

This data is collected through third-party analytics services including:

Google Analytics
We use Google Analytics to understand how visitors interact with our Site. Google Analytics collects information using cookies and other tracking technologies to provide insights into website usage and performance.
Learn more: https://policies.google.com/privacy

Microsoft Clarity
We use Microsoft Clarity to capture anonymized data on user behavior, including heatmaps and session recordings. This helps us improve website design and functionality.
Learn more: https://privacy.microsoft.com/en-us/privacystatement

2. How We Use Your Information

We may use your information to:

  • Respond to inquiries and provide customer service
  • Improve our website content, user experience, and performance
  • Communicate updates about our products or services
  • Analyze user behavior and optimize site functionality
  • Comply with legal obligations

3. Sharing Your Information

We do not sell or rent your personal information. We may share information with:

  • Trusted service providers (e.g., website hosting, analytics)
  • Legal authorities, if required by law
  • Parties in connection with business transfers (e.g., merger or acquisition)

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enhance user experience
  • Monitor site traffic and behavior
  • Provide relevant content and advertising

You can adjust your browser settings to refuse cookies, though doing so may impact your site experience.

5. Data Security

We employ reasonable administrative, technical, and physical safeguards to protect your information. While no method is entirely secure, we are committed to maintaining a high standard of data security.

6. Third-Party Links

Our Site may contain links to external websites. We are not responsible for their content or privacy practices. Please review their policies before submitting personal information.

7. Children’s Privacy

Our services are not intended for children under 13, and we do not knowingly collect data from them.

8. Your Rights

You may request to:

  • Access, correct, or delete your personal information
  • Opt out of marketing communications
  • Object to or restrict certain types of processing

Please send any such requests to pjmuller@supmat.com.

9. Contact Us

For any questions about this Privacy Policy or our data practices, contact:

Superior Materials Inc.
585 Stewart Ave #630
Garden City, NY 11530
Phone: (516) 222-1010
Email: pjmuller@supmat.com
Attn: PJ Muller, Director of Operations

10. Policy Updates

We may update this Privacy Policy periodically. All changes will be posted on this page with the revised effective date.