Household, Industrial & Institutional (HI&I)

Supplying high-performance raw materials for household, industrial, and institutional products—from disinfectants and detergents to degreasers and surface care.

Household, Industrial & Institutional (HI&I)

Supplying high-performance raw materials for household, industrial, and institutional products—from disinfectants and detergents to degreasers and surface care. 

Delivering performance-driven ingredients and formulation expertise to support cleaning, sanitation, and maintenance products, we support HI&I manufacturers with a broad portfolio of functional minerals, surfactants, polymers, and specialty additives designed to enhance performance, stability, aesthetics, and cost efficiency across liquid, powder, and solid systems.

Products available to HI&I manufacturers include:

Functional Minerals & Fillers

  • Huber – Calcium carbonate products for cost optimization, scrubbing performance, and viscosity control in powdered and liquid cleaning systems
  • KaMin – Hydrous (ASP®) and calcined (Mattex®, Satintone®, Ultrex®) kaolin clays for rheology control, suspension, and surface interaction
  • EP Minerals (U.S. Silica) – Diatomaceous earth for absorption, mild abrasiveness, and functional performance in cleaning and filtration applications
  • JRS USA – Naturally-derived cellulose fibers for reinforcement, rheology, texture, stabilization and tablet disintegration.

Surfactants, Rheology Modifiers & Additives

  • Nouryon – Surfactants and BERMOCOLL® cellulosic thickeners for wetting, dispersion, viscosity control, and stability in cleaning formulations; water-retention for water-based products
  • PQ Corporation – Specialty silicas for anti-caking, free-flow, moisture control and liquid carrying in detergents, tablets and cleaning formulations; mild abrasive silicas
  • Active Minerals – Attapulgite-based rheology modifiers and thixotropic thickeners for suspension and viscosity control in aqueous and solvent-based systems. Gel-grade attapulgite functions as a primary or co-thickener in demanding applications, forming thixotropic gels and suspending ingredients when dispersed in water, solvents, or oil systems with an appropriate surfactant.

Polymers & Performance Enhancers

  • Essential Polymers – Waterborne polymers for improved adhesion, film formation, and durability in surface treatment and protective applications
  • Celanese – Functional additives and polymer systems for enhanced performance in specialty cleaning and maintenance formulations

Effect, Color & Specialty Pigments

  • Susonity – Pearlescent and effect pigments delivering unique color, luster, glitter, and shimmer effects ideal for products and packaging
  • DayGlo – Fluorescent pigments and color dispersions for product differentiation and visual impact
  • DCL Corporation – High-performance pigments for color stability and durability
  • Oxerra – Iron oxide pigments and titanium dioxide for opacity, brightness, and consistent color

Key Applications We Support

  • Household Cleaning Products (liquid and powder)
  • Industrial & Institutional Cleaners and Degreasers
  • Dishwashing & Laundry Systems
  • Surface Care & Maintenance Products
  • Disinfectants & Sanitizing Solutions
  • Specialty Cleaning & Treatment Systems

Why HI&I Manufacturers Partner With Us

  • Deep formulation expertise across cleaning and maintenance systems
  • Broad portfolio supporting performance, stability, and cost optimization
  • Technical guidance for rheology, dispersion, and formulation balance
  • Reliable supply with full technical and regulatory documentation
  • Application-focused support across household, industrial, and institutional markets

Why Superior Materials?

Our passion goes beyond sales—we are committed to helping our Principals succeed by offering strategic insights, market expertise, and a collaborative approach that drives long-term growth.

Reach Us

Address

Superior Materials Inc
585 Stewart Avenue, Suite 630
Garden City, NY 11530

Contact

Email: info@supmat.com
Voice: 516-222-1010
Fax: 516-222-1332

Hours of Operation

Mon-Fri: 8:30am – 5:00pm EST

Get In Touch